The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Select appropriate marketing activities
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Access marketing plan and marketing strategy for specific international target market Completed |
Evidence:
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Seek clarification as required, to interpret marketing plan and marketing strategy Completed |
Evidence:
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Draw up a potential range of marketing activities Completed |
Evidence:
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Select activities based on cultural and social appropriateness, cost, viability and suitability in relation to market research undertaken Completed |
Evidence:
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Seek and obtain assistance as required, to select appropriate marketing activities Completed |
Evidence:
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Document selected marketing activities with costs and rationale for selection and obtain approval for implementation Completed |
Evidence:
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Implement international marketing activities
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Prioritise marketing activities and obtain resources for their implementation Completed |
Evidence:
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Brief persons involved in the marketing effort on their roles and responsibilities as members of a self-managed team to ensure the success of marketing strategies Completed |
Evidence:
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Implement promotional activities in accordance with marketing objectives and budgetary requirements Completed |
Evidence:
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Assign responsibility for ongoing monitoring of marketing activities and evaluate business performance against objectives and targets Completed |
Evidence:
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Ensure implementation of marketing activities meets legal, ethical and safety requirements, and cultural considerations Completed |
Evidence:
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Monitor and review marketing performance
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Monitor progress against performance, analyse performance gaps and take corrective action as required Completed |
Evidence:
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Analyse over-performance against targets for trends and set new targets Completed |
Evidence:
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Encourage all staff involved in marketing activities to propose ways to improve marketing performance Completed |
Evidence:
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Implement processes to gather customer reaction to all aspects of the marketing mix to improve targeting and outcomes Completed |
Evidence:
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Conduct ongoing research of customer and business requirements to identify opportunities for change and improvement and their timing Completed |
Evidence:
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Analyse changes in market phenomena for new business opportunities Completed |
Evidence:
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